STUART ROHRER / SRmedia -- Product Development for Digital Media

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Stu Rohrer

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Stuart Rohrer produces innovative content for the converging worlds of online media and advanced TV.

He is the architect and producer of dozens of websites and digital TV channels that deliver rich combinations of video, audio, text, graphics, data, messaging and interactive applications.

Dispatches from the digital frontier

"...the vast majority of journalists, musicians, artists and filmmakers [are] staring into career oblivion because of our failed digital idealism."
Jaron Lanier, in "You Are Not a Gadget"

The average American spent 4 hours and 49 minutes a day in front of the TV, says Nielsen, the highest total ever.
Reported in The New York Times

“The tide’s not coming back in. It could take us five years to get back to 2007 levels if we’re lucky enough to.”
Charles H. Townsend, Condé Nast CEO, on the shut-down of Gourmet and other magazines.

"The speed at which this industry is coming undone is utterly breathtaking."
Charles Blow on the music recording industry, in Swan songs?

"The year the media died"
Video by L. McDuff (9:00)

Stu is currently Vice President for Analytics and Technology at HealthiNation, an on-demand video network that creates and syndicates health and wellness programs to broadband web sites and cable video-on-demand systems.

In the vanguard of the digital revolution for two decades, Stu has led product development teams at Cablevision's Rainbow Media, News Corp., Prodigy, Ogilvy & Mather/America Online, Health Pages, iVillage, and TradingNews. He also managed early online ventures at The New York Times Co. and The Washington Post.

His work explores and develops the online potential of travel, health care, personal investing, arts & entertainment, shopping, and magazine-style enthusiast content.

His expertise includes content strategy, online product development, user experience, content creation and management, metadata, digital distribution, and usage measurement.

Current SRmedia projects:

NOW OPEN! The 6th annual Can You Beat the Crowd? Oscar movie challenge. See 2009 results.

Now in Poor Stuart's Almanac: A catalogue of the best mystery, detective, spy and crime authors -- and the enduring novels, movies and TV shows they have created.

Informed Patient Institute reviews and ranks the best web sources of information about doctors and health facilities.

The alumni community site for Yale's Class of 1974, marking its 10th year on the web.

The Broadway Local, a portal-in-progress for my neighbors on the Upper West Side of Manhattan.
Movie clock