STUART ROHRER / SRmedia -- Product Development for Digital Media

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Product Evolution in Digital Media

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Stuart Rohrer produces innovative content for the converging worlds of online media, mobile devices and advanced TV.

He is the architect and producer of dozens of websites and digital TV channels that deliver rich combinations of video, audio, text, graphics, data, messaging and interactive applications.

Stu is currently Vice President for Cross-Platform Publishing at HealthiNation, the on-demand health video network, available to 40 million unique viewers online and 32 million U.S. television households.

In the vanguard of the digital revolution since the dawn of the Internet, Stu has led product development teams at Cablevision's Rainbow Media, News Corp., Prodigy, Ogilvy & Mather/America Online, Health Pages, iVillage, and TradingNews. He also managed early online ventures at The New York Times Co. and The Washington Post.

He has devoted his career to developing the online potential of travel, health care, personal investing, arts & entertainment, shopping, and magazine-style enthusiast content.

His expertise includes online content strategy, digital product development, user experience, content creation and management, metadata, digital distribution, and usage measurement.
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D I S P A T C H E S
from the digital media frontier

"...the move from the browser model to the app model ... signals the first real taming of the Wild Digital West."
Michael Hirschorn, in The Atlantic (July/August 2010)

"There has been a serious deterioration in the quality of recorded sound since the 1960's and which continues to get worse to this day."
Walter Sear, the late recording studio owner, in "What Have They Done to My Art?"

"...the vast majority of journalists, musicians, artists and filmmakers [are] staring into career oblivion because of our failed digital idealism."
Jaron Lanier, in "You Are Not a Gadget"

The average American spent 4 hours and 49 minutes a day in front of the TV, says Nielsen, the highest total ever.
Reported in The New York Times

“The tide’s not coming back in. It could take us five years to get back to 2007 levels if we’re lucky enough to.”
Charles H. Townsend, Condé Nast CEO, on the shut-down of Gourmet and other magazines.

"The speed at which this industry is coming undone is utterly breathtaking."
Charles Blow on the music recording industry, in Swan songs?

"The year the media died"
Video by L. McDuff (9:00)

Current SRmedia projects:

Now in Poor Stuart's Almanac: A catalogue of the best mystery, detective, spy and crime authors -- and the enduring novels, movies and TV shows they have created.

The Broadway Local, a portal-in-progress for my neighbors on the Upper West Side of Manhattan.
Movie clock

Results from the 6th annual Can You Beat the Crowd? Oscar movie challenge? See here.

The alumni community site for Yale's Class of 1974, marking its 11th year on the web.

Informed Patient Institute reviews and ranks the best web sources of information about doctors and health facilities.