About SRmedia: Digital Media Product Development



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About SRmedia

Stuart Rohrer, SRmedia principal, is a pioneering producer, product executive and consultant for online media and advanced television services.

In the vanguard of the digital revolution since the dawn of the Internet, he has defined, designed and deployed more than 30 online information and entertainment services for major media companies, Internet publishers, and interactive agencies.

Stu is currently Vice President for Analytics and Technology at HealthiNation, the on-demand health video network, available to 40 million unique viewers online and 32 million U.S. television households.

Stu was instrumental in the launch and growth of Mag Rack, one of cable TV's first video-on-demand (VOD) channels, at Cablevision's Rainbow Media. The channel offers 250 short-form videos each month to passionate fans of motorcyles, photography, guitars and fitness, among other subjects, and is available to more than 10 million U.S. households. Mag Rack was a national Emmy Award finalist in 2004 for "Outstanding Achievement in Interactive Television."

He joined with the Innovations in Digital Advertising (ID!A) initiative to promote standards for digital advertising across all media platforms, and has been an advisor to the cable industry's CableLabs VOD Metadata standards committee and a member of CTAM's On-Demand Consortium.

Stu brings a potent combination of editorial, business and technology skills to his interactive work. He began his career as an editor at The Washington Post, earned an M.B.A. in media economics from UCLA, and has managed the development of content management, publishing and usage measurement systems. He has been a computer enthusiast since the dawn of the personal computer era.

His user-centered approach to content projects evolved during early experiences as a content provider to online services CompuServe, Prodigy and America Online. Today he brings that combination of skills and experience to the broadband Internet, digital television, mobile, and other new media platforms.

Examples of his past assignments include:

For Health Pages (later acquired by ProAct Technologies Corp.) over 4 years he developed a web publishing engine to syndicate customized physician, hospital and health plan information to 40 employee intranets for partners including WebMD, General Motors, Chevron and Lucent Technologies.

As executive producer at Internet startup TradingNews, Inc. in 2000, he developed the visual front-end to a stock analysis system which monitors 8,200 stocks on the NYSE, NASDAQ and AMEX exchanges in real time.

In 1994, he assembled a content team at Ogilvy & Mather Interactive to produce the ExpressNet travel library on America Online--more than 50,000 searchable articles from Fodor's and Frommer's guidebooks and Travel & Leisure magazine.

At Prodigy in the early 1990s he applied his talents to Baseball Manager, a fantasy baseball game (now operated by GameLine Sports) that collects and reformats real-life baseball statistics overnight to create imaginary game results for thousands of players.

Stu began his career as a features editor in the newsroom at The Washington Post, where he discovered interactive publishing during a 1983 Post venture with the early online service CompuServe. Since then he has held management positions at TradingNews Inc., News Corp./MCI Internet Ventures, The New York Times Co., and Cablevision's Rainbow Media, and frequently works as an independent consultant.

He holds a B.A. from Yale, an M.B.A. from UCLA's Anderson School of Management, and a certificate in filmmaking from New York University. He lives in New York City.

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