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Yale "OpTix" entrepreneurs and advisors (from left): Ugo DeBlasi, Debayan Gupta, Vela-Susan Park, Derrick Gomez, Jock Spivy, Stuart Rohrer
(April 2012)
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Stuart Rohrer produces
innovative content for the converging worlds of online media,
advanced TV and internet-connected devices, and helps
traditional content businesses adapt to the digital revolution.
He is the architect and producer of dozens of websites,
digital TV channels and syndicated content services which deliver
rich combinations of video,
audio, text, graphics, data, messaging and software applications.
He has led digital product teams at HealthiNation, Cablevision's Rainbow Media, News Corp., The New York Times Co.,
and many internet startups and agencies.
He currently advises digital news and magazine publishers in New York City, and is writing an
ebook about movies on demand. He also serves as mentor to student entrepreneurs at Yale.
From 2007-2011 Stu was Vice President for Multi-Platform Publishing at
HealthiNation,
the on-demand health video network funded by Intel Capital and MK Partners,
whose original health and wellness videos
are available on demand to 32 million
U.S. television households and 3 million online visitors each month.
HealthiNation videos also appear on connected TV services such as Roku, in doctors’ offices and employee
wellness portals. The company was named 2011
Media Brand of the Year by trade magazine Medical Marketing & Media.
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Members of 2011 HealthiNation team (from left): Brendan Anderer, Scott Schappell, Stuart Rohrer, John Piccone, Holly Atkinson MD
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Prior to HealthiNation, Stu was instrumental in the development and launch of
Mag Rack, one of cable TV's first
video-on-demand (VOD) channels, at Cablevision's Rainbow Media (now AMC Networks). The channel offered 250 short-form videos each month to passionate fans
of motorcyles, photography, guitars and yoga, among other subjects, and reached more than 10 million TV households. Mag Rack was a national Emmy Award finalist in 2004
for "Outstanding Achievement in Interactive Television."
Stu's expertise includes digital product development, content strategy, internet syndication, consumer experience, content management, metadata,
digital distribution, and usage measurement.
He has helped to define industry standards for digital media through CTAM's On-Demand Consortium,
CableLabs VOD Metadata standards group, and Innovations in Digital Advertising (ID!A)
He takes special pride in developing useful, easy-to-use digital publishing formats for travel,
health care, personal investing, arts & entertainment, and magazine-style
enthusiast content.
Previous assignments include:
For Health Pages (later acquired by ProAct
Technologies Corp.) over 4 years he developed a web publishing engine to syndicate
customized physician, hospital and health plan information to 40 employee intranets for partners including WebMD,
General Motors, Chevron and Lucent Technologies.
As executive producer at Internet startup TradingNews, Inc. in 2000, he developed the
visual front-end to a stock analysis system which monitors 8,200 stocks on the
NYSE, NASDAQ and AMEX exchanges in real time.
In 1994, he assembled a content team at Ogilvy & Mather Interactive to produce the ExpressNet travel library
on America Online--more than 50,000 searchable articles from
Fodor's and Frommer's guidebooks and Travel & Leisure magazine.
At Prodigy Services Company, a joint venture of CBS, Sears and IBM, he applied his talents to
Baseball Manager, a fantasy baseball game (now operated by GameLine Sports) that collects
and reformats real-life baseball statistics overnight
to create imaginary game results for thousands of players.
A graduate of Yale, Stu began his career as an editor
in the arts and entertainment sections at The Washington Post, where
he produced one of the newspaper industry's first online experiments.
He later studied economics and new media at UCLA's Anderson School,
where he earned an MBA, and filmmaking at New York University. He
is a long-time resident of New York City.
