| |
Previous clients and associates:
America Online
American Express
Publishing
Barron's Online
c|net
Cablevision/Rainbow Media
Combe, Inc.
Delphi/MCI Internet
Ventures
ExpressNet from American
Express
Fodor's Travel Publications
Golden Branch Interactive
Productions
Health Pages
HealthiNation
iVillage: The Women's
Network
Luminant Worldwide/
Multimedia Resources
Macmillan Digital USA
MasterCard International
Microsoft Corporation
The New York Times
Company
Ogilvy & Mather Interactive
Prodigy Services Company
TradingNews/M4Logic.com
Travel & Leisure magazine
The Washington Post
Yale Class of 1974
Ziff Desktop Information
|
|
Consulting: Expertise On Demand
We have only begun to invent what will be possible.
People are pioneering new content that has the immediacy of television,
the depth of print and the personal adaptability of computer software....
Science has opened the door, but artistry and imagination will take us through it.
--Paul Allen
Stuart Rohrer draws on more than 20 years of
experience as a product development executive, editor and producer
to help content owners develop innovative and often ground-breaking digital products.
His unique combination of print, online and digital TV skills enables him to coordinate multiple functions:
editorial, content management, web development, back-end technology, marketing and business development.
Digital/Content Strategy
Define or enhance digital product strategy to meet your business goals
- Identify and scope revenue-generating features
- Define the target audience
- Differentiate vs. competitors
- Match business goals to appropriate digital platforms
- Examine potential benefits from personalization, syndication, community, search and social media.
- Envision cross-platform opportunities
- Investigate content rights and rights management
Product Requirements and Roadmap
Explore, capture and document product requirements and roadmaps to guide
development, launch and upgrades of products across web sites, digital TV and mobile devices.
- Define master product requirements (PRD)
- Establish an efficient content architecture
- Build and coordinate development team
- Define and schedule product development process
- Develop an effective user experience
- Impose consistent branding, visual style, and presentation
- Integrate best practices
Content Development, Management and Publishing
- Build and test working prototypes
- Create the first version of the product
- Empower content creators with best of breed tools
- Define workflow and content management
- Set up and optimize distribution technologies and channels
- Develop effective content and rights management tools
- Educate and train key stakeholders
Metrics and Measurement
Define and monitor key metrics and reports to measure progress and learn from customer behavior.
- Establish key metrics to monitor progress and measure success
- Select an appropriate metrics vendor (Google Analytics, Comscore, Omniture)
- Compile baseline results and make reviewing them a key management goal
- Disseminate specific findings to managers who can react to them
|
|
