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Previous clients and associates:
[Review selected case studies.]
America Online
American Express
Publishing
Barron's Online
c|net
Cablevision/Rainbow Media
Combe, Inc.
Delphi/MCI Internet
Ventures
ExpressNet from American
Express
Fodor's Travel Publications
Golden Branch Interactive
Productions
Health Pages
iVillage: The Women's
Network
Luminant Worldwide/
Multimedia Resources
Macmillan Digital USA
MasterCard International
Microsoft Corporation
The New York Times
Company
Ogilvy & Mather Interactive
Prodigy Services Company
TradingNews/M4Logic.com
Travel & Leisure magazine
The Washington Post
Yale Class of 1974
Ziff Desktop Information
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Expertise On Demand
Stuart Rohrer draws on more than 20 years of
experience as a digital producer, content architect and media executive
to help your business develop innovative and effective digital products.
His consulting contributions may include:
- Define key metrics and reports to measure and learn from your customers' behavior.
- Capture and document product plans and roadmaps to guide
development, launch and upgrades of products across web, broadband, digital TV and mobile platforms.
- Encourage efficient collaboration between content creators, technologists and marketers
to shrink lead-times and reach the scale your business requires.
- Manage special projects when your product team is stretched to the limit
Stu advises your managers as they make and execute key decisions in content strategy,
product development, and
content management and measurement.
His consulting contribution can be structured as your needs dictate:
managing special projects, supplementing in-house staff, or
coordinating projects with partners or vendors. Sample assignments are listed below.
Stu's clients during 20 years of relentless evolution in digital possibilities
have included traditional media companies looking to extend or re-invent
their brands for the digital marketplace; online businesses considering expansion or redesign; and
agencies and vendors who need specialized content expertise.
(See client list at left.)
Content Strategy
Assignments to strengthen the business plan:
- Evaluate current and potential competitors
- Identify and scope key differentiators
- Define and size the target audience
- Examine potential benefits from personalization, syndication, community, search and messaging.
- Envision cross-platform opportunities
- Investigate content rights and rights management
- Identify choke points in distribution
Digital Product Development
Assignments to help optimize the overall customer experience:
- Create a master product plan
- Document content application requirements
- Build and test working prototypes
- Empower content creators with best of breed tools
- Scope workflow and content management needs
- Establish an efficient content architecture
- Develop an effective user interface
- Impose consistent branding, visual style, and presentation
- Integrate best practices in advertising, commerce, messaging and community
Content Management, Distribution and Measurement
Assignments to ensure effective deployment and actionable measurement.
- Set up and optimize distribution technologies and channels
- Develop effective content and rights management tools
- Establish key metrics and reporting systems
- Deliver clear and actionable measurement reports
- Educate and train key stakeholders
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