Product Development for Digital Media  
 

   HOME    BIO    BLOG    SERVICES    WEB FAVORITES   

 

View Stu Rohrer's profile on LinkedIn

Clients, employers and partners spanning 20+ years of digital revolution:

Cablevision/Rainbow Media
First cable VOD channels Mag Rack, sportskool
Combe, Inc.
Advertising analytics
Delphi/MCI Internet Ventures
Service design for internet-based rival to AOL
ExpressNet from American Express
Ogilvy & Mather Interactive project on America Online, assembled content from American Express Publishing, Fodor's Travel Publications, Macmillan Digital USA, and Travel & Leisure magazine
Golden Branch Interactive Productions
Online product plans for c|net, Microsoft, Ziff Desktop Information
Health Pages
Custom database publishing for employer intranets
HealthiNation
Health and lifestyle videos viewed on digital cable television, leading web properties, connected devices, in doctors' offices and through employer wellness portals.
iVillage: The Women's Network
Optimize user experience while creating a network of women's web sites
Luminant Worldwide/Multimedia Resources
Redesign of MasterCard International corporate website
The New York Times Company
Pulse, NYT's first online service.
Prodigy Services Company
Sports and personal finance applications and online communities
TradingNews/M4Logic.com
Real-time stock alerts delivered to smartphones
The Washington Post
Pioneer news publishing to online audience
Yale Class of 1974
Alumni community site now in its 12th year

Professional Services

We have only begun to invent what will be possible. People are pioneering new content that has the immediacy of television, the depth of print and the personal adaptability of computer software.... Science has opened the door, but artistry and imagination will take us through it. --Paul Allen

...the old dividing lines between television, radio, Web and print disappear within the four corners of a tablet. --David Carr, NYT 12/26/11


Stuart Rohrer helps content owners develop innovative web services, video channels and content applications for the web, cable TV, connected TV, tablets, and smartphones.

He brings to this work a rare combination of online publishing, digital TV and print experience, developed over 20 years as a digital producer, editor and product executive at major media companies and internet startups.

Through SRmedia Digital Publishing, Stu draws on a network of experienced associates to add expertise in video production, product marketing, and web development.

Areas of Expertise

  • Digital Content Strategy -- Shape digital product strategy to meet your business goals
  • Product Requirements and Roadmap -- Define key product requirements. Capture priorities and rollout schedule in a product roadmap.
  • Content and Application Development -- Assemble core content, identify staff and vendor resources, and coordinate product development activities
  • Content Management and Publishing -- Define and set up systems and workflow for continuing operations
  • Metrics and Analytics -- Monitor key metrics to measure progress and to guide ongoing improvements.
For more information contact: stu [at] srmedia.com

  HOME   |   ABOUT   |   SERVICES   |   WEB FAVORITES  |   CONTACT
 
Copyright © 2011 SRmedia Digital Publishing LLC