Product Development for New Digital Platforms  
 

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Selected clients and employers spanning 20 years of evolution in digital media:

News Corp/MCI
Delphi/MCI Internet Ventures
Service architecture for internet-based rival to AOL


ExpressNet from American Express
Searchable travel guide on AOL compiled from American Express Publishing, Fodor's, Macmillan and Travel & Leisure magazine

Health Pages
Custom publishing syndicated to employer intranets

Healthful videos on digital cable television, leading web properties, connected devices and doctors' offices.

iVillage
iVillage: The Women's Network
Optimize user experience while creating a network of women's web sites

MasterCard

MasterCard International
Redesign of corporate website with Multimedia Resources agency

The New York Times Company
Pulse, NYT's first online service.


Prodigy Services Company
Sports and finance applications with online communities

Mag Rack
Rainbow Media (now AMC Networks)
First cable VOD channels Mag Rack, sportskool

The Washington Post
Pioneer news publishing to online audience

Professional Services

We have only begun to invent what will be possible. People are pioneering new content that has the immediacy of television, the depth of print and the personal adaptability of computer software.... Science has opened the door, but artistry and imagination will take us through it. --Paul Allen

...the old dividing lines between television, radio, Web and print disappear within the four corners of a tablet. --David Carr, NYT 12/26/11

Stuart Rohrer helps content owners develop innovative web services, video channels and content applications for the web, cable TV, connected TV, tablets, and smartphones.

He brings to this work a rare combination of online publishing, digital TV and print experience, developed over 20 years as a digital producer, editor and product executive at major media companies and internet startups.

Through SRmedia Digital Publishing, Stu draws on a network of experienced associates to add expertise in video production, product marketing, and web development.

Areas of Expertise

  • Digital Content Strategy -- Shape digital product strategy to meet your business goals
  • Product Requirements and Roadmap -- Define key product requirements. Capture priorities and rollout schedule in a product roadmap.
  • Content and Application Development -- Assemble core content, identify staff and vendor resources, and coordinate product development activities
  • Content and Asset Management -- Create and manage core content with the right database tools and workflows
  • Multi-Platform Publishing -- Define publishing process with the goal of one-step publishing to multiple web, tablet, smartphone outlets
  • Metrics and Analytics -- Define and monitor key metrics to measure progress and to guide ongoing improvements.

For more information contact: stu [at] srmedia.com


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